What and how children search on the web

Sergio Duarte Torres, Ingmar Weber

Research output: Chapter in Book/Report/Conference proceedingConference contribution

29 Citations (Scopus)

Abstract

The Internet has become an important part of the daily life of children as a source of information and leisure activities. Nonetheless, given that most of the content available on the web is aimed at the general public, children are constantly exposed to inappropriate content, either because the language goes beyond their reading skills, their attention span differs from grown-ups or simple because the content is not targeted at children as is the case of ads and adult content. In this work we employed a large query log sample from a commercial web search engine to identify the struggles and search behavior of children of the age of 6 to young adults of the age of 18. Concretely we hypothesized that the large and complex volume of information to which children are exposed leads to ill-defined searches and to disorientation during the search process. For this purpose, we quantified their search difficulties based on query metrics (e.g. fraction of queries posed in natural language), session metrics (e.g. fraction of abandoned sessions) and click activity (e.g. fraction of ad clicks). We also used the search logs to retrace stages of child development. Concretely we looked for changes in the user interests (e.g. distribution of topics searched), language development (e.g. readability of the content accessed) and cognitive development (e.g. sentiment expressed in the queries) among children and adults. We observed that these metrics clearly demonstrate an increased level of confusion and unsuccessful search sessions among children. We also found a clear relation between the reading level of the clicked pages and the demographics characteristics of the users such as age and average educational attainment of the zone in which the user is located.

Original languageEnglish
Title of host publicationInternational Conference on Information and Knowledge Management, Proceedings
Pages393-402
Number of pages10
DOIs
Publication statusPublished - 13 Dec 2011
Externally publishedYes
Event20th ACM Conference on Information and Knowledge Management, CIKM'11 - Glasgow, United Kingdom
Duration: 24 Oct 201128 Oct 2011

Other

Other20th ACM Conference on Information and Knowledge Management, CIKM'11
CountryUnited Kingdom
CityGlasgow
Period24/10/1128/10/11

Fingerprint

World Wide Web
Query
Language
Sources of information
Search engine
Educational attainment
Leisure activities
Query logs
Web search
Young adults
Readability
Child development
Sentiment
Demographic characteristics
Cognitive development
Search behavior

Keywords

  • children
  • query logs
  • session analysis
  • topic classification
  • web search

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Decision Sciences(all)

Cite this

Duarte Torres, S., & Weber, I. (2011). What and how children search on the web. In International Conference on Information and Knowledge Management, Proceedings (pp. 393-402) https://doi.org/10.1145/2063576.2063638

What and how children search on the web. / Duarte Torres, Sergio; Weber, Ingmar.

International Conference on Information and Knowledge Management, Proceedings. 2011. p. 393-402.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Duarte Torres, S & Weber, I 2011, What and how children search on the web. in International Conference on Information and Knowledge Management, Proceedings. pp. 393-402, 20th ACM Conference on Information and Knowledge Management, CIKM'11, Glasgow, United Kingdom, 24/10/11. https://doi.org/10.1145/2063576.2063638
Duarte Torres S, Weber I. What and how children search on the web. In International Conference on Information and Knowledge Management, Proceedings. 2011. p. 393-402 https://doi.org/10.1145/2063576.2063638
Duarte Torres, Sergio ; Weber, Ingmar. / What and how children search on the web. International Conference on Information and Knowledge Management, Proceedings. 2011. pp. 393-402
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