Web mining

Ron Kohavi, Brij Masand, Myra Spiliopoulou, Jaideep Srivastava

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

A review on web mining is presented. Web mining for e-commerce is the application of mining techniques to acquire the knowledge for improving e-commerce. The use of mining techniques in e-commerce helps to improve cross-shells, up-sells, assortments shown and ads shown.

Original languageEnglish
Pages (from-to)5-8
Number of pages4
JournalData Mining and Knowledge Discovery
Volume6
Issue number1
DOIs
Publication statusPublished - 2002
Externally publishedYes

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Artificial Intelligence
  • Information Systems

Cite this

Web mining. / Kohavi, Ron; Masand, Brij; Spiliopoulou, Myra; Srivastava, Jaideep.

In: Data Mining and Knowledge Discovery, Vol. 6, No. 1, 2002, p. 5-8.

Research output: Contribution to journalArticle

Kohavi, R, Masand, B, Spiliopoulou, M & Srivastava, J 2002, 'Web mining', Data Mining and Knowledge Discovery, vol. 6, no. 1, pp. 5-8. https://doi.org/10.1023/A:1013266218887
Kohavi, Ron ; Masand, Brij ; Spiliopoulou, Myra ; Srivastava, Jaideep. / Web mining. In: Data Mining and Knowledge Discovery. 2002 ; Vol. 6, No. 1. pp. 5-8.
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