Voice of the employees resonated in online bamboo forests

Kunwoo Park, Jaram Park, SungKyu Park, Jaewoo Kim, Sejeong Kwon, Jinah Kwak, Meeyoung Cha

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

While employee voice has been realized a critical element of organizational success, many employees often remain silent and withdraw useful information and ideas. In this paper, we present how employees utilize existing social media platform in a creative, collective way to anonymously share their voices - a phenomenon called the bamboo forests in Korea. We present the key characteristics of bamboo forests including self-mention and connectivity, and discuss the main topics and sentiments of such bamboo forests. Our analysis indicates that employees find such anonymous platform useful. We provide insights on the potential for utilizing the voice of the employees online.

Original languageEnglish
Title of host publicationAAAI Workshop - Technical Report
PublisherAI Access Foundation
Pages12-15
Number of pages4
VolumeWS-13-02
ISBN (Print)9781577356127
Publication statusPublished - 1 Jan 2013
Event2013 International Conference on Weblogs and Social Media, ICWSM 2013 Workshop - Cambridge, MA
Duration: 11 Jul 201311 Jul 2013

Other

Other2013 International Conference on Weblogs and Social Media, ICWSM 2013 Workshop
CityCambridge, MA
Period11/7/1311/7/13

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ASJC Scopus subject areas

  • Engineering(all)

Cite this

Park, K., Park, J., Park, S., Kim, J., Kwon, S., Kwak, J., & Cha, M. (2013). Voice of the employees resonated in online bamboo forests. In AAAI Workshop - Technical Report (Vol. WS-13-02, pp. 12-15). AI Access Foundation.