Trump vs. Hillary: What went viral during the 2016 US presidential election

Kareem Darwish, Walid Magdy, Tahar Zanouda

Research output: Chapter in Book/Report/Conference proceedingConference contribution

8 Citations (Scopus)

Abstract

In this paper, we present quantitative and qualitative analysis of the top retweeted tweets (viral tweets) pertaining to the US presidential elections from September 1, 2016 to Election Day on November 8, 2016. For everyday, we tagged the top 50 most retweeted tweets as supporting or attacking either candidate or as neutral/irrelevant. Then we analyzed the tweets in each class for: general trends and statistics; the most frequently used hashtags, terms, and locations; the most retweeted accounts and tweets; and the most shared news and links. In all we analyzed the 3,450 most viral tweets that grabbed the most attention during the US election and were retweeted in total 26.3 million times accounting over 40% of the total tweet volume pertaining to the US election in the aforementioned period. Our analysis of the tweets highlights some of the differences between the social media strategies of both candidates, the penetration of their messages, and the potential effect of attacks on both.

Original languageEnglish
Title of host publicationSocial Informatics - 9th International Conference, SocInfo 2017, Proceedings
PublisherSpringer Verlag
Pages143-161
Number of pages19
ISBN (Print)9783319672168
DOIs
Publication statusPublished - 1 Jan 2017
Event9th International Conference on Social Informatics, SocInfo 2017 - Oxford, United Kingdom
Duration: 13 Sep 201715 Sep 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10539 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other9th International Conference on Social Informatics, SocInfo 2017
CountryUnited Kingdom
CityOxford
Period13/9/1715/9/17

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Keywords

  • Computational social science
  • Qualitative analysis
  • Quantitative analysis
  • US elections

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

Cite this

Darwish, K., Magdy, W., & Zanouda, T. (2017). Trump vs. Hillary: What went viral during the 2016 US presidential election. In Social Informatics - 9th International Conference, SocInfo 2017, Proceedings (pp. 143-161). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10539 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-319-67217-5_10