The virtual worlds exploratorium: Using large-scale data and computational techniques for communication research

Dmitri Williams, Noshir Contractor, Marshall Scott Poole, Jaideep Srivastava, Dora Cai

Research output: Contribution to journalArticle

23 Citations (Scopus)

Abstract

The Virtual Worlds Exploratorium is a multidisciplinary project dedicated to the study of communication-related behaviors using data from massively multiplayer online games (MMOs). In a partnership with a corporation that hosts an MMO, a 20-person team of scholars is engaged in the study of behavior within a game and also game activities that parallel those in "real life" (e.g., economic activity, social networking, group processes). A key aspect of our approach is a unique multidisciplinary collaboration of social and computational scientists to help advance the state of the research. This article discusses the methodological, measurement and organizational challenges of the project, the game, the data, and several representative research streams. It also articulates several measurement issues that the research team has faced in order to provide best practices and lessons learned for others considering similar investigations.

Original languageEnglish
Pages (from-to)163-180
Number of pages18
JournalCommunication Methods and Measures
Volume5
Issue number2
DOIs
Publication statusPublished - Apr 2011
Externally publishedYes

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communication research
Communication
best practice
networking
corporation
Economics
human being
communication
economics
Industry
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ASJC Scopus subject areas

  • Communication

Cite this

The virtual worlds exploratorium : Using large-scale data and computational techniques for communication research. / Williams, Dmitri; Contractor, Noshir; Poole, Marshall Scott; Srivastava, Jaideep; Cai, Dora.

In: Communication Methods and Measures, Vol. 5, No. 2, 04.2011, p. 163-180.

Research output: Contribution to journalArticle

Williams, Dmitri ; Contractor, Noshir ; Poole, Marshall Scott ; Srivastava, Jaideep ; Cai, Dora. / The virtual worlds exploratorium : Using large-scale data and computational techniques for communication research. In: Communication Methods and Measures. 2011 ; Vol. 5, No. 2. pp. 163-180.
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