The role of hidden influentials in the diffusion of online information cascades

Raquel A. Baños, Javier Borge-Holthoefer, Yamir Moreno

Research output: Contribution to journalArticle

36 Citations (Scopus)

Abstract

In a diversified context with multiple social networking sites, heterogeneous activity patterns and different user-user relations, the concept of ‘information cascade’ is all but univocal. Despite the fact that such information cascades can be defined in different ways, it is important to check whether some of the observed patterns are common to diverse contagion processes that take place on modern social media. Here, we explore one type of information cascades, namely, those that are time-constrained, related to two kinds of socially-rooted topics on Twitter. Specifically, we show that in both cases cascades sizes distribute following a fat-tailed distribution and that whether or not a cascade reaches system-wide proportions is mainly given by the presence of so-called hidden influentials. These latter nodes are not the hubs, which on the contrary, often act as firewalls for information spreading. Our results contribute to a better understanding of the dynamics of complex contagion and, from a practical side, for the identification of efficient spreaders in viral phenomena.

Original languageEnglish
Pages (from-to)1-16
Number of pages16
JournalEPJ Data Science
Volume2
Issue number1
DOIs
Publication statusPublished - 2013
Externally publishedYes

Fingerprint

Spreaders
Oils and fats
Cascade
Contagion
Firewall
Social Networking
Social Media
Proportion
Vertex of a graph

ASJC Scopus subject areas

  • Computer Science Applications
  • Computational Mathematics
  • Modelling and Simulation

Cite this

The role of hidden influentials in the diffusion of online information cascades. / Baños, Raquel A.; Borge-Holthoefer, Javier; Moreno, Yamir.

In: EPJ Data Science, Vol. 2, No. 1, 2013, p. 1-16.

Research output: Contribution to journalArticle

Baños, Raquel A. ; Borge-Holthoefer, Javier ; Moreno, Yamir. / The role of hidden influentials in the diffusion of online information cascades. In: EPJ Data Science. 2013 ; Vol. 2, No. 1. pp. 1-16.
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