The rise of panopticons: Examining region-specific third-party web tracking

Marjan Falahrastegar, Hamed Haddadi, Steve Uhlig, Richard Mortier

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Citations (Scopus)

Abstract

Today's web has a huge, diverse ecosystem of third-party websites collecting information about users and providing them with content such as targeted advertisements. In this paper we study this ecosystem of third-party websites. We sample every continent, targeting the 500 most popular websites in the US, UK, Australia, China, Egypt, Iran and Syria. This allows us to contrast the commonplace, westerndominated views of the web with less studied countries. We find 2,097 third-party web services, reflecting the diversity of services and types of application/content they involve, e.g., advertisement, ad trackers, CDNs, news, sport, and pornography. We find those third-party web services offering ad tracking services to be the most prevalent. In addition to the usual suspects (e.g., DoubleClick and Google), we find a rich ecosystem of local third-party websites that are country and language dependent

Original languageEnglish
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
PublisherSpringer Verlag
Pages104-114
Number of pages11
Volume8406 LNCS
ISBN (Print)9783642549984
DOIs
Publication statusPublished - 2014
Externally publishedYes
Event6th International Workshop on Traffic Monitoring and Analysis, TMA 2014 - London, United Kingdom
Duration: 14 Apr 201414 Apr 2014

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8406 LNCS
ISSN (Print)03029743
ISSN (Electronic)16113349

Other

Other6th International Workshop on Traffic Monitoring and Analysis, TMA 2014
CountryUnited Kingdom
CityLondon
Period14/4/1414/4/14

    Fingerprint

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

Falahrastegar, M., Haddadi, H., Uhlig, S., & Mortier, R. (2014). The rise of panopticons: Examining region-specific third-party web tracking. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8406 LNCS, pp. 104-114). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8406 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-642-54999-1_9