The methodology of search log analysis

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Citations (Scopus)


Exploiting the data stored in search logs of Web search engines, Intranets, and Websites can provide important insights into understanding the information searching tactics of online searchers. This understanding can inform information system design, interface development, and information architecture construction for content collections. This chapter presents a review of and foundation for conducting Web search transaction log analysis. A search log analysis methodology is outlined consisting of three stages (i.e., collection, preparation, and analysis). The three stages of the methodology are presented in detail with discussions of the goals, metrics, and processes at each stage. The critical terms in transaction log analysis for Web searching are defined. Suggestions are provided on ways to leverage the strengths and addressing the limitations of transaction log analysis for Web searching research.

Original languageEnglish
Title of host publicationHandbook of Research on Web Log Analysis
PublisherIGI Global
Number of pages24
ISBN (Print)9781599049748
Publication statusPublished - 2008
Externally publishedYes


ASJC Scopus subject areas

  • Computer Science(all)

Cite this

Jansen, B. (2008). The methodology of search log analysis. In Handbook of Research on Web Log Analysis (pp. 100-123). IGI Global.