The Google online marketing challenge

A multidisciplinary global teaching and learning initiative using sponsored search

Bernard Jansen, Mark A. Rosso, Dan Russell, Brian Detlor

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.

Original languageEnglish
Title of host publicationProceedings of the ASIST Annual Meeting
Volume45
Publication statusPublished - 2008
Externally publishedYes
EventASIST 2008: 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People - Columbus, OH
Duration: 24 Oct 200829 Oct 2008

Other

OtherASIST 2008: 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People
CityColumbus, OH
Period24/10/0829/10/08

Fingerprint

search engine
Marketing
Teaching
marketing
Students
learning
student
educational opportunity
university teacher
paradigm
university

ASJC Scopus subject areas

  • Information Systems
  • Library and Information Sciences

Cite this

Jansen, B., Rosso, M. A., Russell, D., & Detlor, B. (2008). The Google online marketing challenge: A multidisciplinary global teaching and learning initiative using sponsored search. In Proceedings of the ASIST Annual Meeting (Vol. 45)

The Google online marketing challenge : A multidisciplinary global teaching and learning initiative using sponsored search. / Jansen, Bernard; Rosso, Mark A.; Russell, Dan; Detlor, Brian.

Proceedings of the ASIST Annual Meeting. Vol. 45 2008.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Jansen, B, Rosso, MA, Russell, D & Detlor, B 2008, The Google online marketing challenge: A multidisciplinary global teaching and learning initiative using sponsored search. in Proceedings of the ASIST Annual Meeting. vol. 45, ASIST 2008: 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People, Columbus, OH, 24/10/08.
Jansen B, Rosso MA, Russell D, Detlor B. The Google online marketing challenge: A multidisciplinary global teaching and learning initiative using sponsored search. In Proceedings of the ASIST Annual Meeting. Vol. 45. 2008
Jansen, Bernard ; Rosso, Mark A. ; Russell, Dan ; Detlor, Brian. / The Google online marketing challenge : A multidisciplinary global teaching and learning initiative using sponsored search. Proceedings of the ASIST Annual Meeting. Vol. 45 2008.
@inproceedings{c06f96da336d4334bc375c2870e8bd7d,
title = "The Google online marketing challenge: A multidisciplinary global teaching and learning initiative using sponsored search",
abstract = "Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.",
author = "Bernard Jansen and Rosso, {Mark A.} and Dan Russell and Brian Detlor",
year = "2008",
language = "English",
isbn = "0877155402",
volume = "45",
booktitle = "Proceedings of the ASIST Annual Meeting",

}

TY - GEN

T1 - The Google online marketing challenge

T2 - A multidisciplinary global teaching and learning initiative using sponsored search

AU - Jansen, Bernard

AU - Rosso, Mark A.

AU - Russell, Dan

AU - Detlor, Brian

PY - 2008

Y1 - 2008

N2 - Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.

AB - Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.

UR - http://www.scopus.com/inward/record.url?scp=71949094694&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=71949094694&partnerID=8YFLogxK

M3 - Conference contribution

SN - 0877155402

SN - 9780877155409

VL - 45

BT - Proceedings of the ASIST Annual Meeting

ER -