The Google online marketing challenge: A multidisciplinary global teaching and learning initiative using sponsored search

Bernard J. Jansen, Mark A. Rosso, Dan Russell, Brian Detlor

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.

Original languageEnglish
Title of host publicationASIST 2008
Subtitle of host publicationProceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People
Volume45
Publication statusPublished - 1 Dec 2008
EventASIST 2008: 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People - Columbus, OH, United States
Duration: 24 Oct 200829 Oct 2008

Conference

ConferenceASIST 2008: 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People
CountryUnited States
CityColumbus, OH
Period24/10/0829/10/08

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ASJC Scopus subject areas

  • Information Systems
  • Library and Information Sciences

Cite this

Jansen, B. J., Rosso, M. A., Russell, D., & Detlor, B. (2008). The Google online marketing challenge: A multidisciplinary global teaching and learning initiative using sponsored search. In ASIST 2008: Proceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People (Vol. 45)