The effects of query bursts on web search

Ilija Subašić, Carlos Castillo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Citations (Scopus)

Abstract

A query burst is a period of heightened interest of users on a topic which yields a higher frequency of the search queries related to it. In this paper we examine the behavior of search engine users during a query burst, compared to before and after this period. The purpose of this study is to get insights about how search engines and content providers should respond to a query burst. We analyze one year of web-search logs, looking at query bursts from two perspectives. First, we adopt the user's perspective describing changes in user's effort and interest while searching. Second, we look at the burst from the general content providers' view, answering the question of under which conditions a content provider should "ride" a wave of increased interest to obtain a significant share of clicks.

Original languageEnglish
Title of host publicationProceedings - 2010 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2010
Pages374-381
Number of pages8
Volume1
DOIs
Publication statusPublished - 13 Dec 2010
Externally publishedYes
Event2010 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2010 - Toronto, ON, Canada
Duration: 31 Aug 20103 Sep 2010

Other

Other2010 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2010
CountryCanada
CityToronto, ON
Period31/8/103/9/10

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ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Networks and Communications
  • Software

Cite this

Subašić, I., & Castillo, C. (2010). The effects of query bursts on web search. In Proceedings - 2010 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2010 (Vol. 1, pp. 374-381). [5616611] https://doi.org/10.1109/WI-IAT.2010.59