The effectiveness of Web search engines for retrieving relevant ecommerce links

Bernard J. Jansen, Paulo R. Molina

Research output: Contribution to journalArticle

69 Citations (Scopus)

Abstract

Ecommerce is developing into a fast-growing channel for new business, so a strong presence in this domain could prove essential to the success of numerous commercial organizations. However, there is little research examining ecommerce at the individual customer level, particularly on the success of everyday ecommerce searches. This is critical for the continued success of online commerce. The purpose of this research is to evaluate the effectiveness of search engines in the retrieval of relevant ecommerce links. The study examines the effectiveness of five different types of search engines in response to ecommerce queries by comparing the engines' quality of ecommerce links using topical relevancy ratings. This research employs 100 ecommerce queries, five major search engines, and more than 3540 Web links. The findings indicate that links retrieved using an ecommerce search engine are significantly better than those obtained from most other engines types but do not significantly differ from links obtained from a Web directory service. We discuss the implications for Web system design and ecommerce marketing campaigns.

Original languageEnglish
Pages (from-to)1075-1098
Number of pages24
JournalInformation Processing and Management
Volume42
Issue number4
DOIs
Publication statusPublished - 1 Jul 2006

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Keywords

  • Ecommerce searching
  • Non-sponsored links
  • Organic results
  • Paid searching
  • Sponsored results
  • Web search engine evaluation
  • Web search engines
  • Web searching

ASJC Scopus subject areas

  • Information Systems
  • Media Technology
  • Computer Science Applications
  • Management Science and Operations Research
  • Library and Information Sciences

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