The effectiveness of financing the marketing of small and medium-sized enterprises in Qatar and the Gulf Co-Operation Council (GCC) countries: With a special focus on advertising

Jaber Al Marri, Said Al-Hasan

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter considers whether financing the marketing of small and medium-sized enterprises (SMEs) in Qatar and the Gulf Co-operation Council (GCC) countries has an effect on the advertising of these businesses. The authors investigate the various marketing finance problems facing SMEs and the effect on advertising. The chapter employs quantitative methods to gather and analyze data and the research strategy adopted involved a sequential procedure. In order to answer the research question how effective the financing of marketing of SMEs in the GCC countries is in terms of advertising the general profiles of respondents and businesses, the importance of the marketing department to the business and the marketing capabilities of SMEs were investigated taking into account the financing of the marketing budget.

Original languageEnglish
Title of host publicationFinancial Entrepreneurship for Economic Growth in Emerging Nations
PublisherIGI Global
Pages129-147
Number of pages19
ISBN (Electronic)9781522527015
ISBN (Print)9781522527008
DOIs
Publication statusPublished - 1 Jul 2017
Externally publishedYes

Fingerprint

Financing
Small and medium-sized enterprises
Marketing
Qatar
Gulf Cooperation Council
Finance
Marketing capabilities
Research strategy
Quantitative methods

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

The effectiveness of financing the marketing of small and medium-sized enterprises in Qatar and the Gulf Co-Operation Council (GCC) countries : With a special focus on advertising. / Al Marri, Jaber; Al-Hasan, Said.

Financial Entrepreneurship for Economic Growth in Emerging Nations. IGI Global, 2017. p. 129-147.

Research output: Chapter in Book/Report/Conference proceedingChapter

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