Abstract
We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use the personas. In contrast, a smile does not increase the credibility of the personas. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals' persona perceptions in profound ways.
| Original language | English |
|---|---|
| Title of host publication | ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization |
| Publisher | Association for Computing Machinery, Inc |
| Pages | 75-79 |
| Number of pages | 5 |
| ISBN (Electronic) | 9781450367110 |
| DOIs | |
| Publication status | Published - 6 Jun 2019 |
| Event | 27th ACM International Conference on User Modeling, Adaptation and Personalization, UMAP 2019 - Larnaca, Cyprus Duration: 9 Jun 2019 → 12 Jun 2019 |
Publication series
| Name | ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization |
|---|
Conference
| Conference | 27th ACM International Conference on User Modeling, Adaptation and Personalization, UMAP 2019 |
|---|---|
| Country | Cyprus |
| City | Larnaca |
| Period | 9/6/19 → 12/6/19 |
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Keywords
- Persona design
- Personas
- Smile
- User study
ASJC Scopus subject areas
- Software
Cite this
The effect of smiling pictures on perceptions of personas. / Salminen, Joni; Jung, Soon Gyo; Santos, João M.; Jansen, Bernard.
ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery, Inc, 2019. p. 75-79 (ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - The effect of smiling pictures on perceptions of personas
AU - Salminen, Joni
AU - Jung, Soon Gyo
AU - Santos, João M.
AU - Jansen, Bernard
PY - 2019/6/6
Y1 - 2019/6/6
N2 - We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use the personas. In contrast, a smile does not increase the credibility of the personas. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals' persona perceptions in profound ways.
AB - We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use the personas. In contrast, a smile does not increase the credibility of the personas. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals' persona perceptions in profound ways.
KW - Persona design
KW - Personas
KW - Smile
KW - User study
UR - http://www.scopus.com/inward/record.url?scp=85068671764&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85068671764&partnerID=8YFLogxK
U2 - 10.1145/3314183.3324973
DO - 10.1145/3314183.3324973
M3 - Conference contribution
T3 - ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization
SP - 75
EP - 79
BT - ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization
PB - Association for Computing Machinery, Inc
ER -