The components and impact of sponsored search

Bernard Jansen, Theresa B. Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.

Original languageEnglish
Pages (from-to)98-101
Number of pages4
JournalComputer
Volume42
Issue number5
DOIs
Publication statusPublished - 2009
Externally publishedYes

Fingerprint

Search engines
Marketing

Keywords

  • Advertising
  • Data mining
  • Information technology
  • Internet
  • IT systems
  • Organizations
  • Probability density function
  • Sea measurements
  • Search engines
  • Sponsored search

ASJC Scopus subject areas

  • Computer Science(all)

Cite this

Jansen, B., Flaherty, T. B., Baeza-Yates, R., Hunter, L., Kitts, B., & Murphy, J. (2009). The components and impact of sponsored search. Computer, 42(5), 98-101. https://doi.org/10.1109/MC.2009.164

The components and impact of sponsored search. / Jansen, Bernard; Flaherty, Theresa B.; Baeza-Yates, Ricardo; Hunter, Lee; Kitts, Brendan; Murphy, Jamie.

In: Computer, Vol. 42, No. 5, 2009, p. 98-101.

Research output: Contribution to journalArticle

Jansen, B, Flaherty, TB, Baeza-Yates, R, Hunter, L, Kitts, B & Murphy, J 2009, 'The components and impact of sponsored search', Computer, vol. 42, no. 5, pp. 98-101. https://doi.org/10.1109/MC.2009.164
Jansen B, Flaherty TB, Baeza-Yates R, Hunter L, Kitts B, Murphy J. The components and impact of sponsored search. Computer. 2009;42(5):98-101. https://doi.org/10.1109/MC.2009.164
Jansen, Bernard ; Flaherty, Theresa B. ; Baeza-Yates, Ricardo ; Hunter, Lee ; Kitts, Brendan ; Murphy, Jamie. / The components and impact of sponsored search. In: Computer. 2009 ; Vol. 42, No. 5. pp. 98-101.
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