The components and impact of sponsored search

Bernard J. Jansen, Theresa B. Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy

Research output: Contribution to specialist publicationArticle

15 Citations (Scopus)

Abstract

Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.

Original languageEnglish
Pages98-101
Number of pages4
Volume42
No.5
Specialist publicationComputer
DOIs
Publication statusPublished - 1 Jan 2009

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Keywords

  • Advertising
  • Data mining
  • IT systems
  • Information technology
  • Internet
  • Organizations
  • Probability density function
  • Sea measurements
  • Search engines
  • Sponsored search

ASJC Scopus subject areas

  • Computer Science(all)

Cite this

Jansen, B. J., Flaherty, T. B., Baeza-Yates, R., Hunter, L., Kitts, B., & Murphy, J. (2009). The components and impact of sponsored search. Computer, 42(5), 98-101. https://doi.org/10.1109/MC.2009.164