The challenges of creating engaging content

Results from a focus group study of a popular news media organization

Kholoud Khalil Aldous, Bernard Jansen, Jisun An

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The process of content creation for distribution via social media platforms is not a trivial one for social media editors as the goal of creating both serious and engaging content is challenging, with no clear or differing guidelines or rules across and between platforms. For creators of serious content, such as news organizations, advertisers, or educational institutions, engagement has a deeper meaning beyond likes, shares, etc. that is aimed at the audience actually processing the underlying content associated with a social media post. In this research, we report findings from a group study that aimed to understand the process and challenges of creating engaging content across three social media platforms in a major news organization. The findings from the study indicate that creating engaging content is effort- and time-consuming, and they highlight the need to support the process of creating engaging content across multiple social media platforms. Our longer-term goal is to develop a system design to support social media editors' creation of engaging content with which they can select engaging passages from news articles and select platforms on which to publish the content.

Original languageEnglish
Title of host publicationCHI EA 2019 - Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450359719
DOIs
Publication statusPublished - 2 May 2019
Event2019 CHI Conference on Human Factors in Computing Systems, CHI EA 2019 - Glasgow, United Kingdom
Duration: 4 May 20199 May 2019

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2019 CHI Conference on Human Factors in Computing Systems, CHI EA 2019
CountryUnited Kingdom
CityGlasgow
Period4/5/199/5/19

Fingerprint

Systems analysis
Processing

Keywords

  • News media
  • Recommendation system
  • Social media
  • User engagement

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

Cite this

Aldous, K. K., Jansen, B., & An, J. (2019). The challenges of creating engaging content: Results from a focus group study of a popular news media organization. In CHI EA 2019 - Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems [3312810] (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery. https://doi.org/10.1145/3290607.3312810

The challenges of creating engaging content : Results from a focus group study of a popular news media organization. / Aldous, Kholoud Khalil; Jansen, Bernard; An, Jisun.

CHI EA 2019 - Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, 2019. 3312810 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Aldous, KK, Jansen, B & An, J 2019, The challenges of creating engaging content: Results from a focus group study of a popular news media organization. in CHI EA 2019 - Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems., 3312810, Conference on Human Factors in Computing Systems - Proceedings, Association for Computing Machinery, 2019 CHI Conference on Human Factors in Computing Systems, CHI EA 2019, Glasgow, United Kingdom, 4/5/19. https://doi.org/10.1145/3290607.3312810
Aldous KK, Jansen B, An J. The challenges of creating engaging content: Results from a focus group study of a popular news media organization. In CHI EA 2019 - Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery. 2019. 3312810. (Conference on Human Factors in Computing Systems - Proceedings). https://doi.org/10.1145/3290607.3312810
Aldous, Kholoud Khalil ; Jansen, Bernard ; An, Jisun. / The challenges of creating engaging content : Results from a focus group study of a popular news media organization. CHI EA 2019 - Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, 2019. (Conference on Human Factors in Computing Systems - Proceedings).
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