With an abundance of TV channels available, viewers with no interest in politics might escape from news watching completely. But whether this is true depends on how viewers deal with an increasing complexity. Do people follow their viewing motives and preferences even more or do unintentional choices prevail? Using people-meter data, the authors studied news exposure over the last 2 decades in the Netherlands. They found increasing levels of news exposure more strongly influenced by the viewing context than by motivations of the viewers. The results showed how a mix of public-service and commercial news still can reach wide audiences today.
ASJC Scopus subject areas
- Electrical and Electronic Engineering