Sponsored search: Is money a motivator for providing relevant results?

Bernard J. Jansen, Amanda Spink

Research output: Contribution to specialist publicationArticle

18 Citations (Scopus)

Abstract

Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.

Original languageEnglish
Pages52-57
Number of pages6
Volume40
No.8
Specialist publicationComputer
DOIs
Publication statusPublished - 1 Aug 2007

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Keywords

  • Click-through rates
  • Search
  • Sponsored search

ASJC Scopus subject areas

  • Computer Science(all)

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