Sponsored search

Is money a motivator for providing relevant results?

Bernard Jansen, Amanda Spink

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.

Original languageEnglish
Pages (from-to)52-57
Number of pages6
JournalComputer
Volume40
Issue number8
DOIs
Publication statusPublished - Aug 2007
Externally publishedYes

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Keywords

  • Click-through rates
  • Search
  • Sponsored search

ASJC Scopus subject areas

  • Hardware and Architecture
  • Computer Graphics and Computer-Aided Design
  • Software

Cite this

Sponsored search : Is money a motivator for providing relevant results? / Jansen, Bernard; Spink, Amanda.

In: Computer, Vol. 40, No. 8, 08.2007, p. 52-57.

Research output: Contribution to journalArticle

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