SmartAd

A smart system for effective advertising in online videos

Hamed S. Neshat, Mohamed Hefeeda

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

Advertising in online videos is a large and growing market. In this paper, we propose a new approach to match ads with online videos based on the shopping interests of the target audience of videos. The proposed approach increases the relevance of ads to the actual viewers (humans) of videos, which increases the number of users who purchase goods and services offered by the advertisers. This in turn will increase the revenues for advertisers as well as for the video sites as video sites usually charge advertisers based on the number of user clicks on their ads. The proposed approach is different from current approaches used in practice or proposed in the literatures, which most of them try to maximize the relevance of ads to the tags or contents of videos (objects). We conduct a subjective study to evaluate the performance of the proposed approach on many videos retrieved from YouTube. Our results show that the proposed approach yields more relevant ads to viewers than the YouTube's approach. We also compare against other approaches proposed in the literature and we show that the new approach outperforms them.

Original languageEnglish
Title of host publicationProceedings - IEEE International Conference on Multimedia and Expo
DOIs
Publication statusPublished - 7 Nov 2011
Externally publishedYes
Event2011 12th IEEE International Conference on Multimedia and Expo, ICME 2011 - Barcelona, Spain
Duration: 11 Jul 201115 Jul 2011

Other

Other2011 12th IEEE International Conference on Multimedia and Expo, ICME 2011
CountrySpain
CityBarcelona
Period11/7/1115/7/11

Fingerprint

Marketing

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications

Cite this

Neshat, H. S., & Hefeeda, M. (2011). SmartAd: A smart system for effective advertising in online videos. In Proceedings - IEEE International Conference on Multimedia and Expo [6011961] https://doi.org/10.1109/ICME.2011.6011961

SmartAd : A smart system for effective advertising in online videos. / Neshat, Hamed S.; Hefeeda, Mohamed.

Proceedings - IEEE International Conference on Multimedia and Expo. 2011. 6011961.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Neshat, HS & Hefeeda, M 2011, SmartAd: A smart system for effective advertising in online videos. in Proceedings - IEEE International Conference on Multimedia and Expo., 6011961, 2011 12th IEEE International Conference on Multimedia and Expo, ICME 2011, Barcelona, Spain, 11/7/11. https://doi.org/10.1109/ICME.2011.6011961
Neshat HS, Hefeeda M. SmartAd: A smart system for effective advertising in online videos. In Proceedings - IEEE International Conference on Multimedia and Expo. 2011. 6011961 https://doi.org/10.1109/ICME.2011.6011961
Neshat, Hamed S. ; Hefeeda, Mohamed. / SmartAd : A smart system for effective advertising in online videos. Proceedings - IEEE International Conference on Multimedia and Expo. 2011.
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