Research note: Distinction and integration: Sociodemographic determinants of newspaper reading in the USA and Germany, 1974-96

Klaus Schoenbach, Edmund Lauf, Jack M. McLeod, Dietram A. Scheufele

Research output: Contribution to journalArticle

33 Citations (Scopus)


Who reads daily newspapers in the USA and in Germany? Despite a steady decline of newspaper reading, the sociodemographic determinants of newspaper readership have been surprisingly stable in both countries since the mid-1970s. A long-term comparative analysis of audience data suggests that newspapers serve different cultural functions: in the USA, they seem to be more and more an instrument of social distinction; in Germany they also maintain a function of social integration.

Original languageEnglish
Pages (from-to)225-239
Number of pages15
JournalEuropean Journal of Communication
Issue number2
Publication statusPublished - Jun 1999



  • Audience research
  • Germany
  • Newspaper reading
  • Socio-demographics
  • USA

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication

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