Recommending investors for crowdfunding projects

Jisun An, Daniele Quercia, Jon Crowcroft

Research output: Chapter in Book/Report/Conference proceedingConference contribution

45 Citations (Scopus)

Abstract

To bring their innovative ideas to market, those embarking in new ventures have to raise money, and, to do so, they have often resorted to banks and venture capitalists. Nowadays, they have an additional option: that of crowd funding. The name refers to the idea that funds come from a network of people on the Internet who are passionate about supporting others' projects. One of the most popular crowdfunding sites is Kickstarter. In it, creators post descriptions of their projects and advertise them on social media sites (mainly Twitter), while investors look for projects to support. The most common reason for project failure is the inability of founders to connect with a sufficient number of investors, and that is mainly because hitherto there has not been any automatic way of matching creators and investors. We thus set out to propose different ways of recommending investors found on Twitter for specific Kickstarter projects. We do so by conducting hypothesis-driven analyses of pledging behavior and translate the corresponding findings into different recommendation strategies. The best strategy achieves, on average, 84% of accuracy in predicting a list of potential investors' Twitter accounts for any given project. Our findings also produced key insights about the whys and wherefores of investors deciding to support innovative efforts. Copyright is held by the International World Wide Web Conference Committee (IW3C2).

Original languageEnglish
Title of host publicationWWW 2014 - Proceedings of the 23rd International Conference on World Wide Web
PublisherAssociation for Computing Machinery, Inc
Pages261-269
Number of pages9
ISBN (Print)9781450327442
DOIs
Publication statusPublished - 1 Jan 2014
Externally publishedYes
Event23rd International Conference on World Wide Web, WWW 2014 - Seoul, Korea, Republic of
Duration: 7 Apr 201411 Apr 2014

Other

Other23rd International Conference on World Wide Web, WWW 2014
CountryKorea, Republic of
CitySeoul
Period7/4/1411/4/14

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Keywords

  • Crowdfunding
  • Kickstarter
  • Recommending systems
  • Twitter

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Software

Cite this

An, J., Quercia, D., & Crowcroft, J. (2014). Recommending investors for crowdfunding projects. In WWW 2014 - Proceedings of the 23rd International Conference on World Wide Web (pp. 261-269). Association for Computing Machinery, Inc. https://doi.org/10.1145/2566486.2568005