More of a receiver than a giver: Why do people unfollow in Twitter?

Haewoon Kwak, Sue Moon, Wonjae Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

23 Citations (Scopus)

Abstract

We propose a logistic regression model taking into account two analytically different sets of factors-structure and action. The factors include individual, dyadic, and triadic properties between ego and alter whose tie breakup is under consideration. From the fitted model using a large-scale data, we discover 5 structural and 7 actional variables to have significant explanatory power for unfollow. One unique finding from our quantitative analysis is that people appreciate receiving acknowledgements from others even in virtually unilateral communication relationships and are less likely to unfollow them: people are more of a receiver than a giver.

Original languageEnglish
Title of host publicationICWSM 2012 - Proceedings of the 6th International AAAI Conference on Weblogs and Social Media
Pages499-502
Number of pages4
Publication statusPublished - 1 Dec 2012
Event6th International AAAI Conference on Weblogs and Social Media, ICWSM 2012 - Dublin, Ireland
Duration: 4 Jun 20127 Jun 2012

Publication series

NameICWSM 2012 - Proceedings of the 6th International AAAI Conference on Weblogs and Social Media

Other

Other6th International AAAI Conference on Weblogs and Social Media, ICWSM 2012
CountryIreland
CityDublin
Period4/6/127/6/12

ASJC Scopus subject areas

  • Computer Networks and Communications

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  • Cite this

    Kwak, H., Moon, S., & Lee, W. (2012). More of a receiver than a giver: Why do people unfollow in Twitter? In ICWSM 2012 - Proceedings of the 6th International AAAI Conference on Weblogs and Social Media (pp. 499-502). (ICWSM 2012 - Proceedings of the 6th International AAAI Conference on Weblogs and Social Media).