Market Orientation, Corporate Social Responsibility, and Business Performance

Anis Ben Brik, Belaid Rettab, Kamel Mellahi

Research output: Contribution to journalArticle

77 Citations (Scopus)

Abstract

This study examines the moderating effects of corporate social responsibility (CSR) on the association between market orientation and firm performance in the context of an emerging economy. The results from a sample of firms that operate in Dubai indicate that CSR has a synergistic effect on the impact of market orientation on business performance. The results of our research on the moderating effects of CSR on market orientation subsets reveal that although CSR moderates the association between customer orientation and business performance, it does not moderate the association between competitive orientation and inter-functional coordination and performance. The results of this study are discussed, and implications for practitioners and researchers are presented.

Original languageEnglish
Pages (from-to)307-324
Number of pages18
JournalJournal of Business Ethics
Volume99
Issue number3
DOIs
Publication statusPublished - Mar 2011
Externally publishedYes

Fingerprint

market orientation
social responsibility
performance
customer ties
firm
economy
Business performance
Market orientation
Corporate Social Responsibility
Business Performance
Moderating effect

Keywords

  • corporate social responsibility
  • Dubai
  • emerging economies
  • market orientation
  • resource-based view

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Business, Management and Accounting(all)
  • Law

Cite this

Market Orientation, Corporate Social Responsibility, and Business Performance. / Ben Brik, Anis; Rettab, Belaid; Mellahi, Kamel.

In: Journal of Business Ethics, Vol. 99, No. 3, 03.2011, p. 307-324.

Research output: Contribution to journalArticle

Ben Brik, Anis ; Rettab, Belaid ; Mellahi, Kamel. / Market Orientation, Corporate Social Responsibility, and Business Performance. In: Journal of Business Ethics. 2011 ; Vol. 99, No. 3. pp. 307-324.
@article{a6f39bb24355477486af4ff37f05f476,
title = "Market Orientation, Corporate Social Responsibility, and Business Performance",
abstract = "This study examines the moderating effects of corporate social responsibility (CSR) on the association between market orientation and firm performance in the context of an emerging economy. The results from a sample of firms that operate in Dubai indicate that CSR has a synergistic effect on the impact of market orientation on business performance. The results of our research on the moderating effects of CSR on market orientation subsets reveal that although CSR moderates the association between customer orientation and business performance, it does not moderate the association between competitive orientation and inter-functional coordination and performance. The results of this study are discussed, and implications for practitioners and researchers are presented.",
keywords = "corporate social responsibility, Dubai, emerging economies, market orientation, resource-based view",
author = "{Ben Brik}, Anis and Belaid Rettab and Kamel Mellahi",
year = "2011",
month = "3",
doi = "10.1007/s10551-010-0658-z",
language = "English",
volume = "99",
pages = "307--324",
journal = "Journal of Business Ethics",
issn = "0167-4544",
publisher = "Springer Netherlands",
number = "3",

}

TY - JOUR

T1 - Market Orientation, Corporate Social Responsibility, and Business Performance

AU - Ben Brik, Anis

AU - Rettab, Belaid

AU - Mellahi, Kamel

PY - 2011/3

Y1 - 2011/3

N2 - This study examines the moderating effects of corporate social responsibility (CSR) on the association between market orientation and firm performance in the context of an emerging economy. The results from a sample of firms that operate in Dubai indicate that CSR has a synergistic effect on the impact of market orientation on business performance. The results of our research on the moderating effects of CSR on market orientation subsets reveal that although CSR moderates the association between customer orientation and business performance, it does not moderate the association between competitive orientation and inter-functional coordination and performance. The results of this study are discussed, and implications for practitioners and researchers are presented.

AB - This study examines the moderating effects of corporate social responsibility (CSR) on the association between market orientation and firm performance in the context of an emerging economy. The results from a sample of firms that operate in Dubai indicate that CSR has a synergistic effect on the impact of market orientation on business performance. The results of our research on the moderating effects of CSR on market orientation subsets reveal that although CSR moderates the association between customer orientation and business performance, it does not moderate the association between competitive orientation and inter-functional coordination and performance. The results of this study are discussed, and implications for practitioners and researchers are presented.

KW - corporate social responsibility

KW - Dubai

KW - emerging economies

KW - market orientation

KW - resource-based view

UR - http://www.scopus.com/inward/record.url?scp=79953045724&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=79953045724&partnerID=8YFLogxK

U2 - 10.1007/s10551-010-0658-z

DO - 10.1007/s10551-010-0658-z

M3 - Article

VL - 99

SP - 307

EP - 324

JO - Journal of Business Ethics

JF - Journal of Business Ethics

SN - 0167-4544

IS - 3

ER -