Linking external and internal search: Investigating the site searching patterns of referred searchers

Adan Ortiz-Cordova, Bernard Jansen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)

Abstract

In this research, we investigate the relationship between external search on a major search engine and the subsequent internal search on an individual web site. Insights in the relationship can be a competitive advantage for websites. We use 295, 271 searching sessions of an online Spanish entertainment business collected over a five month period. We develop a classification scheme for external and internal search queries using the referral query as the starting point. Using an n-gram approach, we identify query patterns for 295, 271 searching episodes. We aggregate and identify six searching patterns. The three major searching strategies are Explorers (47%, a broad query for external search and then multiple broad queries during internal search), Navigators (16%, a navigational query for external search and then specific queries during internal search), and Acquirers (15%, transaction queries for both external and internal search). The remaining three patterns are Shifters (12%), Persisters (7%), and Orienteers (3%). Identification of searching patterns and related content can be a competitive advantage for websites dependent on providing relevant, fresh, and locatable information.

Original languageEnglish
Title of host publicationConference on Human Factors in Computing Systems - Proceedings
PublisherAssociation for Computing Machinery
Pages1345-1350
Number of pages6
ISBN (Print)9781450324748
DOIs
Publication statusPublished - 2014
Externally publishedYes
Event32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014 - Toronto, ON
Duration: 26 Apr 20141 May 2014

Other

Other32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014
CityToronto, ON
Period26/4/141/5/14

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Keywords

  • Query reformulation
  • Search strategies
  • Site-search
  • Web queries
  • Web searching

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

Cite this

Ortiz-Cordova, A., & Jansen, B. (2014). Linking external and internal search: Investigating the site searching patterns of referred searchers. In Conference on Human Factors in Computing Systems - Proceedings (pp. 1345-1350). Association for Computing Machinery. https://doi.org/10.1145/2559206.2581199

Linking external and internal search : Investigating the site searching patterns of referred searchers. / Ortiz-Cordova, Adan; Jansen, Bernard.

Conference on Human Factors in Computing Systems - Proceedings. Association for Computing Machinery, 2014. p. 1345-1350.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Ortiz-Cordova, A & Jansen, B 2014, Linking external and internal search: Investigating the site searching patterns of referred searchers. in Conference on Human Factors in Computing Systems - Proceedings. Association for Computing Machinery, pp. 1345-1350, 32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014, Toronto, ON, 26/4/14. https://doi.org/10.1145/2559206.2581199
Ortiz-Cordova A, Jansen B. Linking external and internal search: Investigating the site searching patterns of referred searchers. In Conference on Human Factors in Computing Systems - Proceedings. Association for Computing Machinery. 2014. p. 1345-1350 https://doi.org/10.1145/2559206.2581199
Ortiz-Cordova, Adan ; Jansen, Bernard. / Linking external and internal search : Investigating the site searching patterns of referred searchers. Conference on Human Factors in Computing Systems - Proceedings. Association for Computing Machinery, 2014. pp. 1345-1350
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