Information bazaar: A contextual evaluation

Bernadette Kamleitner, Stephan Dickert, Marjan Falahrastegar, Hamed Haddadi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

The rise in the number of smart devices has created a large ecosystem centred on users' personal information and online activities. Numerous smartphone applications and social networking sites harvest and catalogue users' personal information, enabling brokers such as Google and Facebook to provide a platform for advertisers to use this information for targeted advertising. Despite the fact that the users of these services are at the heart of this ecosystem, there has been little effort in understanding individuals' perception of the value of their personal data in different contexts and situations. In this work, we present the results of our large-scale, contextual study over ten days that used smartphones to collect data on user activities, location, and companionship, as well as the amount of money that individuals attach to such information. Our results indicate that people can be remarkably sensitive to situational cues and also be prone to valuation biases. This study represents a first step towards providing insights into the usefulness of a marketplace for information, where users, or their agents, can freely decide to auction off various pieces of their information within established contexts.

Original languageEnglish
Title of host publicationHotPlanet 2013 - Proceedings of the 5th, 2013 ACM SIGCOMM Workshop on Hot Topics in Planet-Scale Measurement
Pages57-62
Number of pages6
DOIs
Publication statusPublished - 16 Sep 2013
Event2013 5th ACM SIGCOMM Workshop on Hot Topics in Planet-Scale Measurement, HotPlanet 2013 - Hong Kong, China
Duration: 16 Aug 201316 Aug 2013

Publication series

NameHotPlanet 2013 - Proceedings of the 5th, 2013 ACM SIGCOMM Workshop on Hot Topics in Planet-Scale Measurement

Other

Other2013 5th ACM SIGCOMM Workshop on Hot Topics in Planet-Scale Measurement, HotPlanet 2013
CountryChina
CityHong Kong
Period16/8/1316/8/13

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Keywords

  • Activity
  • Location
  • Price
  • Privacy

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Software

Cite this

Kamleitner, B., Dickert, S., Falahrastegar, M., & Haddadi, H. (2013). Information bazaar: A contextual evaluation. In HotPlanet 2013 - Proceedings of the 5th, 2013 ACM SIGCOMM Workshop on Hot Topics in Planet-Scale Measurement (pp. 57-62). (HotPlanet 2013 - Proceedings of the 5th, 2013 ACM SIGCOMM Workshop on Hot Topics in Planet-Scale Measurement). https://doi.org/10.1145/2491159.2491161