Impact of facebook ads for sexual health promotion via an educational web app

A case study

Elia Gabarron, Luis Fernandez, Thomas Roger Schopf, Annie Y.S. Lau, Manuel Armayones, Rolf Wynn, J. Artur Serrano

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.

Original languageEnglish
Title of host publicationHealthcare Policy and Reform
Subtitle of host publicationConcepts, Methodologies, Tools, and Applications
PublisherIGI Global
Pages990-1003
Number of pages14
Volume2
ISBN (Electronic)9781522569169
ISBN (Print)9781522569152
DOIs
Publication statusPublished - 1 Jan 2018

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Reproductive Health
Health Promotion
Social Media
Posters
Public Health
Costs and Cost Analysis

ASJC Scopus subject areas

  • Medicine(all)

Cite this

Gabarron, E., Fernandez, L., Schopf, T. R., Lau, A. Y. S., Armayones, M., Wynn, R., & Serrano, J. A. (2018). Impact of facebook ads for sexual health promotion via an educational web app: A case study. In Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications (Vol. 2, pp. 990-1003). IGI Global. https://doi.org/10.4018/978-1-5225-6915-2.ch045

Impact of facebook ads for sexual health promotion via an educational web app : A case study. / Gabarron, Elia; Fernandez, Luis; Schopf, Thomas Roger; Lau, Annie Y.S.; Armayones, Manuel; Wynn, Rolf; Serrano, J. Artur.

Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications. Vol. 2 IGI Global, 2018. p. 990-1003.

Research output: Chapter in Book/Report/Conference proceedingChapter

Gabarron, E, Fernandez, L, Schopf, TR, Lau, AYS, Armayones, M, Wynn, R & Serrano, JA 2018, Impact of facebook ads for sexual health promotion via an educational web app: A case study. in Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications. vol. 2, IGI Global, pp. 990-1003. https://doi.org/10.4018/978-1-5225-6915-2.ch045
Gabarron E, Fernandez L, Schopf TR, Lau AYS, Armayones M, Wynn R et al. Impact of facebook ads for sexual health promotion via an educational web app: A case study. In Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications. Vol. 2. IGI Global. 2018. p. 990-1003 https://doi.org/10.4018/978-1-5225-6915-2.ch045
Gabarron, Elia ; Fernandez, Luis ; Schopf, Thomas Roger ; Lau, Annie Y.S. ; Armayones, Manuel ; Wynn, Rolf ; Serrano, J. Artur. / Impact of facebook ads for sexual health promotion via an educational web app : A case study. Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications. Vol. 2 IGI Global, 2018. pp. 990-1003
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