Impact of facebook ads for sexual health promotion via an educational web app: A case study

Elia Gabarron, Luis Fernandez, Thomas Roger Schopf, Annie Y.S. Lau, Manuel Armayones, Rolf Wynn, J. Artur Serrano

Research output: Chapter in Book/Report/Conference proceedingChapter


Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.

Original languageEnglish
Title of host publicationHealthcare Policy and Reform
Subtitle of host publicationConcepts, Methodologies, Tools, and Applications
PublisherIGI Global
Number of pages14
ISBN (Electronic)9781522569169
ISBN (Print)9781522569152
Publication statusPublished - 1 Jan 2018


ASJC Scopus subject areas

  • Medicine(all)

Cite this

Gabarron, E., Fernandez, L., Schopf, T. R., Lau, A. Y. S., Armayones, M., Wynn, R., & Serrano, J. A. (2018). Impact of facebook ads for sexual health promotion via an educational web app: A case study. In Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications (Vol. 2, pp. 990-1003). IGI Global.