Impact of facebook ads for sexual health promotion via an educational web app

A case study

Elia Gabarron, Luis Fernandez, Thomas Roger Schopf, Annie Y S Lau, Manuel Armayones, Rolf Wynn, J. Artur Serrano

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.

Original languageEnglish
Pages (from-to)18-32
Number of pages15
JournalInternational Journal of E-Health and Medical Communications
Volume8
Issue number2
DOIs
Publication statusPublished - 1 Apr 2017
Externally publishedYes

Fingerprint

Reproductive Health
Health Promotion
Application programs
Health
Social Media
Posters
Public Health
Public health
Costs and Cost Analysis
Fans
Statistics
Costs

Keywords

  • Adolescent health
  • Disease prevention
  • Health communication
  • Health education
  • Health promotion
  • Public health
  • Sexual health
  • Sexually transmitted diseases
  • Sexually transmitted infections

ASJC Scopus subject areas

  • Computer Science Applications
  • Health Informatics

Cite this

Impact of facebook ads for sexual health promotion via an educational web app : A case study. / Gabarron, Elia; Fernandez, Luis; Schopf, Thomas Roger; Lau, Annie Y S; Armayones, Manuel; Wynn, Rolf; Serrano, J. Artur.

In: International Journal of E-Health and Medical Communications, Vol. 8, No. 2, 01.04.2017, p. 18-32.

Research output: Contribution to journalArticle

Gabarron, Elia ; Fernandez, Luis ; Schopf, Thomas Roger ; Lau, Annie Y S ; Armayones, Manuel ; Wynn, Rolf ; Serrano, J. Artur. / Impact of facebook ads for sexual health promotion via an educational web app : A case study. In: International Journal of E-Health and Medical Communications. 2017 ; Vol. 8, No. 2. pp. 18-32.
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