Gen X and Y's attitudes on using social media platforms for opinion sharing

Bernard Jansen, Kate Sobel, Geoff Cook

Research output: Chapter in Book/Report/Conference proceedingConference contribution

9 Citations (Scopus)

Abstract

In this paper, we investigate opinion sharing attitudes and behaviors of 13 - 24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those more engaged with multiple social media platforms are more willing to share opinions, seek opinions, and act on these opinions. However, there were statistically significant differences among users of myYearbook, MySpace, Facebook, and Twitter. Findings show that the reported demographic differences and social network service chosen have an effect on behaviors. These results have implications for businesses and others interested in advertising on these platforms, and researchers interested in investigating these populations.

Original languageEnglish
Title of host publicationConference on Human Factors in Computing Systems - Proceedings
Pages3853-3858
Number of pages6
DOIs
Publication statusPublished - 2010
Externally publishedYes
Event28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010 - Atlanta, GA
Duration: 10 Apr 201015 Apr 2010

Other

Other28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010
CityAtlanta, GA
Period10/4/1015/4/10

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Keywords

  • Facebook
  • Information sharing
  • MySpace
  • myYearbook
  • Social media
  • Social networking
  • Twitter

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

Cite this

Jansen, B., Sobel, K., & Cook, G. (2010). Gen X and Y's attitudes on using social media platforms for opinion sharing. In Conference on Human Factors in Computing Systems - Proceedings (pp. 3853-3858) https://doi.org/10.1145/1753846.1754068