Fragmented social media: A look into selective exposure to political news

Jisun An, Daniele Quercia, Jon Crowcroft

Research output: Chapter in Book/Report/Conference proceedingConference contribution

20 Citations (Scopus)

Abstract

The hypothesis of selective exposure assumes that people crave like-minded information and eschew information that conflicts with their beliefs, and that has negative consequences on political life. Yet, despite decades of research, this hypothesis remains theoretically promising but empirically difficult to test. We look into news articles shared on Facebook and examine whether selective exposure exists or not in social media. We find a concrete evidence for a tendency that users predominantly share like-minded news articles and avoid conflicting ones, and partisans are more likely to do that. Building tools to counter partisanship on social media would require the ability to identify partisan users first. We will show that those users cannot be distinguished from the average user as the two subgroups do not show any demographic difference.

Original languageEnglish
Title of host publicationWWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web
Pages51-52
Number of pages2
Publication statusPublished - 1 Dec 2013
Externally publishedYes
Event22nd International Conference on World Wide Web, WWW 2013 - Rio de Janeiro, Brazil
Duration: 13 May 201317 May 2013

Other

Other22nd International Conference on World Wide Web, WWW 2013
CountryBrazil
CityRio de Janeiro
Period13/5/1317/5/13

Keywords

  • Facebook
  • News aggregators
  • Online news consumption
  • Selective exposure
  • Social media

ASJC Scopus subject areas

  • Computer Networks and Communications

Cite this

An, J., Quercia, D., & Crowcroft, J. (2013). Fragmented social media: A look into selective exposure to political news. In WWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web (pp. 51-52)