Fragile online relationship: A first look at unfollow dynamics in Twitter

Haewoon Kwak, Hyunwoo Chun, Sue Moon

Research output: Chapter in Book/Report/Conference proceedingConference contribution

87 Citations (Scopus)

Abstract

We analyze the dynamics of the behavior known as 'unfol-low' in Twitter. We collected daily snapshots of the online relationships of 1.2 million Korean-speaking users for 51 days as well as all of their tweets. We found that Twitter users frequently unfollow. We then discover the major factors, including the reciprocity of the relationships, the duration of a relationship, the followees' informativeness, and the overlap of the relationships, which affect the decision to unfollow. We conduct interview with 22 Korean respondents to supplement the quantitative results. They un-followed those who left many tweets within a short time, created tweets about uninteresting topics, or tweeted about the mundane details of their lives. To the best of our knowledge, this work is the first systematic study of the unfollow behavior in Twitter.

Original languageEnglish
Title of host publicationCHI 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts
Pages1091-1100
Number of pages10
DOIs
Publication statusPublished - 13 Jun 2011
Event29th Annual CHI Conference on Human Factors in Computing Systems, CHI 2011 - Vancouver, BC, Canada
Duration: 7 May 201112 May 2011

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other29th Annual CHI Conference on Human Factors in Computing Systems, CHI 2011
CountryCanada
CityVancouver, BC
Period7/5/1112/5/11

Keywords

  • Computer-mediated communication
  • Online relationship
  • Twitter
  • Unfollow

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

Cite this

Kwak, H., Chun, H., & Moon, S. (2011). Fragile online relationship: A first look at unfollow dynamics in Twitter. In CHI 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts (pp. 1091-1100). (Conference on Human Factors in Computing Systems - Proceedings). https://doi.org/10.1145/1978942.1979104