Findings of a user study of automatically generated personas

Joni Salminen, Soon Gyo Jung, Jisun An, Haewoon Kwak, Bernard Jansen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

We report findings and implications from a semi-naturalistic user study of a system for Automatic Persona Generation (APG) using large-scale audience data of an organization’s social media channels conducted at the workplace of a major international corporation. Thirteen participants from a range of positions within the company engaged with the system in a use case scenario. We employed a variety of data collection methods, including mouse tracking and survey data, analyzing the data with a mixed method approach. Results show that having an interactive system may aid in keeping personas at the forefront while making customer-centric decisions and indicate that data-driven personas fulfill information needs of decision makers by mixing personas and numerical data. The findings have implications for the design of persona systems and the use of online analytics data to better understand users and customers.

Original languageEnglish
Title of host publicationCHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationEngage with CHI
PublisherAssociation for Computing Machinery
Volume2018-April
ISBN (Electronic)9781450356206, 9781450356213
DOIs
Publication statusPublished - 20 Apr 2018
Event2018 CHI Conference on Human Factors in Computing Systems, CHI EA 2018 - Montreal, Canada
Duration: 21 Apr 201826 Apr 2018

Other

Other2018 CHI Conference on Human Factors in Computing Systems, CHI EA 2018
CountryCanada
CityMontreal
Period21/4/1826/4/18

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Industry

Keywords

  • Data-driven Personas
  • Persona Analytics
  • User Experience

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

Cite this

Salminen, J., Jung, S. G., An, J., Kwak, H., & Jansen, B. (2018). Findings of a user study of automatically generated personas. In CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems: Engage with CHI (Vol. 2018-April). [LBW097] Association for Computing Machinery. https://doi.org/10.1145/3170427.3188470

Findings of a user study of automatically generated personas. / Salminen, Joni; Jung, Soon Gyo; An, Jisun; Kwak, Haewoon; Jansen, Bernard.

CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems: Engage with CHI. Vol. 2018-April Association for Computing Machinery, 2018. LBW097.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Salminen, J, Jung, SG, An, J, Kwak, H & Jansen, B 2018, Findings of a user study of automatically generated personas. in CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems: Engage with CHI. vol. 2018-April, LBW097, Association for Computing Machinery, 2018 CHI Conference on Human Factors in Computing Systems, CHI EA 2018, Montreal, Canada, 21/4/18. https://doi.org/10.1145/3170427.3188470
Salminen J, Jung SG, An J, Kwak H, Jansen B. Findings of a user study of automatically generated personas. In CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems: Engage with CHI. Vol. 2018-April. Association for Computing Machinery. 2018. LBW097 https://doi.org/10.1145/3170427.3188470
Salminen, Joni ; Jung, Soon Gyo ; An, Jisun ; Kwak, Haewoon ; Jansen, Bernard. / Findings of a user study of automatically generated personas. CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems: Engage with CHI. Vol. 2018-April Association for Computing Machinery, 2018.
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