Efect of values and technology use on exercise: Implications for personalized behavior change interventions

Yelena Mejova, Kyriaki Kalimeri

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Technology has recently been recruited in the war against the ongoing obesity crisis; however, the adoption of Health & Fitness applications for regular exercise is a struggle. In this study, we present a unique demographically representative dataset of 15k US residents that combines technology use logs with surveys on moral views, human values, and emotional contagion. Combining these data, we provide a holistic view of individuals to model their physical exercise behavior. First, we show which values determine the adoption of Health & Fitness mobile applications, inding that users who prioritize the value of purity and de-emphasize values of conformity, hedonism, and security are more likely to use such apps. Further, we achieve a weighted AUROC of .673 in predicting whether individual exercises, and we also show that the application usage data allows for substantially beter classiication performance (.608) compared to using basic demographics (.513) or internet browsing data (.546). We also ind a strong link of exercise to respondent socioeconomic status, as well as the value of happiness. Using these insights, we propose actionable design guidelines for persuasive technologies targeting health behavior modiication.

Original languageEnglish
Title of host publicationACM UMAP 2019 - Proceedings of the 27th ACM Conference on User Modeling, Adaptation and Personalization
PublisherAssociation for Computing Machinery, Inc
Pages36-45
Number of pages10
ISBN (Electronic)9781450360210
DOIs
Publication statusPublished - 7 Jun 2019
Event27th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2019 - Larnaca, Cyprus
Duration: 9 Jun 201912 Jun 2019

Publication series

NameACM UMAP 2019 - Proceedings of the 27th ACM Conference on User Modeling, Adaptation and Personalization

Conference

Conference27th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2019
CountryCyprus
CityLarnaca
Period9/6/1912/6/19

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ASJC Scopus subject areas

  • Software

Cite this

Mejova, Y., & Kalimeri, K. (2019). Efect of values and technology use on exercise: Implications for personalized behavior change interventions. In ACM UMAP 2019 - Proceedings of the 27th ACM Conference on User Modeling, Adaptation and Personalization (pp. 36-45). (ACM UMAP 2019 - Proceedings of the 27th ACM Conference on User Modeling, Adaptation and Personalization). Association for Computing Machinery, Inc. https://doi.org/10.1145/3320435.3320451