Detecting price and search discrimination on the Internet

Jakub Mikians, Laszlo Gyarmati, Vijay Erramilli, Nikolaos Laoutaris

Research output: Chapter in Book/Report/Conference proceedingConference contribution

59 Citations (Scopus)

Abstract

Price discrimination, setting the price of a given product for each customer individually according to his valuation for it, can benefit from extensive information collected online on the customers and thus contribute to the profitability of e-commerce services. Another way to discriminate among customers with different willingness to pay is to steer them towards different sets of products when they search within a product category (i.e., search discrimination). Our main contribution in this paper is to empirically demonstrate the existence of signs of both price and search discrimination on the Internet, and to uncover the information vectors used to facilitate them. Supported by our findings, we outline the design of a large-scale, distributed watchdog system that allows users to detect discriminatory practices.

Original languageEnglish
Title of host publicationProceedings of the 11th ACM Workshop on Hot Topics in Networks, HotNets-11
Pages79-84
Number of pages6
DOIs
Publication statusPublished - 5 Dec 2012
Externally publishedYes
Event11th ACM Workshop on Hot Topics in Networks, HotNets 2012 - Redmond, WA, United States
Duration: 29 Oct 201230 Oct 2012

Other

Other11th ACM Workshop on Hot Topics in Networks, HotNets 2012
CountryUnited States
CityRedmond, WA
Period29/10/1230/10/12

Fingerprint

Profitability
Internet

Keywords

  • E-commerce
  • Economics
  • Price discrimination
  • Privacy
  • Search
  • Search discrimination

ASJC Scopus subject areas

  • Computer Networks and Communications

Cite this

Mikians, J., Gyarmati, L., Erramilli, V., & Laoutaris, N. (2012). Detecting price and search discrimination on the Internet. In Proceedings of the 11th ACM Workshop on Hot Topics in Networks, HotNets-11 (pp. 79-84) https://doi.org/10.1145/2390231.2390245

Detecting price and search discrimination on the Internet. / Mikians, Jakub; Gyarmati, Laszlo; Erramilli, Vijay; Laoutaris, Nikolaos.

Proceedings of the 11th ACM Workshop on Hot Topics in Networks, HotNets-11. 2012. p. 79-84.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Mikians, J, Gyarmati, L, Erramilli, V & Laoutaris, N 2012, Detecting price and search discrimination on the Internet. in Proceedings of the 11th ACM Workshop on Hot Topics in Networks, HotNets-11. pp. 79-84, 11th ACM Workshop on Hot Topics in Networks, HotNets 2012, Redmond, WA, United States, 29/10/12. https://doi.org/10.1145/2390231.2390245
Mikians J, Gyarmati L, Erramilli V, Laoutaris N. Detecting price and search discrimination on the Internet. In Proceedings of the 11th ACM Workshop on Hot Topics in Networks, HotNets-11. 2012. p. 79-84 https://doi.org/10.1145/2390231.2390245
Mikians, Jakub ; Gyarmati, Laszlo ; Erramilli, Vijay ; Laoutaris, Nikolaos. / Detecting price and search discrimination on the Internet. Proceedings of the 11th ACM Workshop on Hot Topics in Networks, HotNets-11. 2012. pp. 79-84
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