Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context

D. Fox Harrell, Sarah Vieweg, Haewoon Kwak, Chong U. Lim, Sercan Sengun, Ali Jahanian, Pablo Ortiz

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)

Abstract

In deploying social media and other information technologies often not designed with MENA (the Middle East and North Africa) cultures in mind, users generate creative approaches to self-representation using virtual identities while preserving their cultural values. To understand and further empower such approaches, we present a mixed-method of computational and qualitative study, focusing on Qatar as a case of such communities in the MENA region. We analyzed a dataset of over 42,000 publicly available social media profiles using computational approaches (archetypal analysis) and qualitatively analyzed a separate set of 255 profiles. We augmented our descriptions with semi-structured interviews. As a result, we delineate a set of five needs/values exhibited by Qatari users supporting their creativity in effectively using virtual identities: Khaleeji1 features, self-expression, social connections, social monitoring, and physical and virtual identity contrasts. Finally, we propose an initial set of guidelines to support developers of virtual identity systems in better serving these users while preserving their cultural values and creative agency.

Original languageEnglish
Title of host publicationC and C 2017 - Proceedings of the 2017 ACM SIGCHI Conference on Creativity and Cognition
PublisherAssociation for Computing Machinery, Inc
Pages209-221
Number of pages13
ISBN (Electronic)9781450344036
DOIs
Publication statusPublished - 22 Jun 2017
Event2017 ACM SIGCHI Conference on Creativity and Cognition, C and C 2017 - Singapore, Singapore
Duration: 27 Jun 201730 Jun 2017

Other

Other2017 ACM SIGCHI Conference on Creativity and Cognition, C and C 2017
CountrySingapore
CitySingapore
Period27/6/1730/6/17

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Keywords

  • Archetypal Analysis
  • Avatars
  • Cultural Values
  • Qatar
  • Qualitative Analysis
  • Social Media
  • Virtual Identity

ASJC Scopus subject areas

  • Software

Cite this

Harrell, D. F., Vieweg, S., Kwak, H., Lim, C. U., Sengun, S., Jahanian, A., & Ortiz, P. (2017). Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context. In C and C 2017 - Proceedings of the 2017 ACM SIGCHI Conference on Creativity and Cognition (pp. 209-221). Association for Computing Machinery, Inc. https://doi.org/10.1145/3059454.3059456