Computational advertising: A paradigm shift for advertising and marketing?

Yanwu Yang, Yinghui Yang, Bernard Jansen, Mounia Lalmas

Research output: Contribution to journalEditorial

10 Citations (Scopus)
Original languageEnglish
Article number7933928
Pages (from-to)3-6
Number of pages4
JournalIEEE Intelligent Systems
Volume32
Issue number3
DOIs
Publication statusPublished - 1 May 2017

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Artificial Intelligence

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