Computational advertising

A paradigm shift for advertising and marketing?

Yanwu Yang, Yinghui Yang, Bernard Jansen, Mounia Lalmas

Research output: Contribution to journalEditorial

6 Citations (Scopus)
Original languageEnglish
Article number7933928
Pages (from-to)3-6
Number of pages4
JournalIEEE Intelligent Systems
Volume32
Issue number3
DOIs
Publication statusPublished - 1 May 2017

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Artificial Intelligence

Cite this

Computational advertising : A paradigm shift for advertising and marketing? / Yang, Yanwu; Yang, Yinghui; Jansen, Bernard; Lalmas, Mounia.

In: IEEE Intelligent Systems, Vol. 32, No. 3, 7933928, 01.05.2017, p. 3-6.

Research output: Contribution to journalEditorial

Yang, Yanwu ; Yang, Yinghui ; Jansen, Bernard ; Lalmas, Mounia. / Computational advertising : A paradigm shift for advertising and marketing?. In: IEEE Intelligent Systems. 2017 ; Vol. 32, No. 3. pp. 3-6.
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