Click fraud

Research output: Contribution to journalArticle

19 Citations (Scopus)

Abstract

Unchecked, click fraud could undermine the sponsored search business model.

Original languageEnglish
Pages (from-to)85-86
Number of pages2
JournalComputer
Volume40
Issue number7
DOIs
Publication statusPublished - Jul 2007
Externally publishedYes

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Keywords

  • Click fraud
  • Sponsored search
  • Web technologies

ASJC Scopus subject areas

  • Hardware and Architecture
  • Computer Graphics and Computer-Aided Design
  • Software

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