Click fraud

Research output: Contribution to journalArticle

19 Citations (Scopus)

Abstract

Unchecked, click fraud could undermine the sponsored search business model.

Original languageEnglish
Pages (from-to)85-86
Number of pages2
JournalComputer
Volume40
Issue number7
DOIs
Publication statusPublished - Jul 2007
Externally publishedYes

Fingerprint

Industry

Keywords

  • Click fraud
  • Sponsored search
  • Web technologies

ASJC Scopus subject areas

  • Hardware and Architecture
  • Computer Graphics and Computer-Aided Design
  • Software

Cite this

Click fraud. / Jansen, Bernard.

In: Computer, Vol. 40, No. 7, 07.2007, p. 85-86.

Research output: Contribution to journalArticle

Jansen, Bernard. / Click fraud. In: Computer. 2007 ; Vol. 40, No. 7. pp. 85-86.
@article{dd2059d1b9ed494b86d6653172ec732e,
title = "Click fraud",
abstract = "Unchecked, click fraud could undermine the sponsored search business model.",
keywords = "Click fraud, Sponsored search, Web technologies",
author = "Bernard Jansen",
year = "2007",
month = "7",
doi = "10.1109/MC.2007.232",
language = "English",
volume = "40",
pages = "85--86",
journal = "Computer",
issn = "0018-9162",
publisher = "IEEE Computer Society",
number = "7",

}

TY - JOUR

T1 - Click fraud

AU - Jansen, Bernard

PY - 2007/7

Y1 - 2007/7

N2 - Unchecked, click fraud could undermine the sponsored search business model.

AB - Unchecked, click fraud could undermine the sponsored search business model.

KW - Click fraud

KW - Sponsored search

KW - Web technologies

UR - http://www.scopus.com/inward/record.url?scp=34548321729&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=34548321729&partnerID=8YFLogxK

U2 - 10.1109/MC.2007.232

DO - 10.1109/MC.2007.232

M3 - Article

AN - SCOPUS:34548321729

VL - 40

SP - 85

EP - 86

JO - Computer

JF - Computer

SN - 0018-9162

IS - 7

ER -