Challenging Selective Exposure

Do online news users choose sites that match their interests and preferences?

Damian Trilling, Klaus Schoenbach

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

Today’s online news environment has made it easy to select outlets covering the topics one is interested in and the political viewpoints one shares. Previous research often examined either the diversity of news content or the audience’s choices. This study of online news use in Austria does both to assess audience selectivity systematically. It first investigates the topics and bias of news sites based on a content analysis (N = 2069), before survey data (N = 2829) are used to investigate how far online news users select outlets that match their preferences. Content differences exist to some extent, but people hardly match them with their personal preferences. We conclude that, across the population, there is a substantive interest in general-interest digital journalism. In contrast to what selective exposure research suggests, factors other than interests and orientation might guide the choice for a specific news site.

Original languageEnglish
Pages (from-to)140-157
Number of pages18
JournalDigital Journalism
Volume3
Issue number2
DOIs
Publication statusPublished - 4 Mar 2015
Externally publishedYes

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news
journalism
Austria
content analysis
trend

Keywords

  • content analysis
  • fragmentation
  • news audiences
  • online news
  • selective exposure
  • survey

ASJC Scopus subject areas

  • Communication

Cite this

Challenging Selective Exposure : Do online news users choose sites that match their interests and preferences? / Trilling, Damian; Schoenbach, Klaus.

In: Digital Journalism, Vol. 3, No. 2, 04.03.2015, p. 140-157.

Research output: Contribution to journalArticle

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