Bumps and bruises

Mining presidential campaign announcements on Twitter

Huyen Le, G. R. Boynton, Yelena Mejova, Zubair Shafiq, Padmini Srinivasan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

Online social media plays an increasingly significant role in shaping the political discourse during elections worldwide. In the 2016 U.S. presidential election, political campaigns strategically designed candidacy announcements on Twitter to produce a significant increase in online social media attention. We use large-scale online social media communications to study the factors of party, personality, and policy in the Twitter discourse following six major presidential campaign announcements for the 2016 U.S. presidential election. We observe that all campaign announcements result in an instant bump in attention, with up to several orders of magnitude increase in tweets. However, we find that Twitter discourse as a result of this bump in attention has overwhelmingly negative sentiment. The bruising criticism, driven by crosstalk from Twitter users of opposite party affiliations, is organized by hashtags such as #NoMoreBushes and #WhyImNotVotingForHillary. We analyze how people take to Twitter to criticize specific personality traits and policy positions of presidential candidates.

Original languageEnglish
Title of host publicationHT 2017 - Proceedings of the 28th ACM Conference on Hypertext and Social Media
PublisherAssociation for Computing Machinery, Inc
Pages215-224
Number of pages10
ISBN (Electronic)9781450347082
DOIs
Publication statusPublished - 4 Jul 2017
Event28th ACM Conference on Hypertext and Social Media, HT 2017 - Prague, Czech Republic
Duration: 4 Jul 20177 Jul 2017

Other

Other28th ACM Conference on Hypertext and Social Media, HT 2017
CountryCzech Republic
CityPrague
Period4/7/177/7/17

Fingerprint

Crosstalk
Communication

Keywords

  • Sentiment Analysis
  • Social Media Analysis
  • Twitter

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Artificial Intelligence
  • Human-Computer Interaction
  • Software

Cite this

Le, H., Boynton, G. R., Mejova, Y., Shafiq, Z., & Srinivasan, P. (2017). Bumps and bruises: Mining presidential campaign announcements on Twitter. In HT 2017 - Proceedings of the 28th ACM Conference on Hypertext and Social Media (pp. 215-224). Association for Computing Machinery, Inc. https://doi.org/10.1145/3078714.3078736

Bumps and bruises : Mining presidential campaign announcements on Twitter. / Le, Huyen; Boynton, G. R.; Mejova, Yelena; Shafiq, Zubair; Srinivasan, Padmini.

HT 2017 - Proceedings of the 28th ACM Conference on Hypertext and Social Media. Association for Computing Machinery, Inc, 2017. p. 215-224.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Le, H, Boynton, GR, Mejova, Y, Shafiq, Z & Srinivasan, P 2017, Bumps and bruises: Mining presidential campaign announcements on Twitter. in HT 2017 - Proceedings of the 28th ACM Conference on Hypertext and Social Media. Association for Computing Machinery, Inc, pp. 215-224, 28th ACM Conference on Hypertext and Social Media, HT 2017, Prague, Czech Republic, 4/7/17. https://doi.org/10.1145/3078714.3078736
Le H, Boynton GR, Mejova Y, Shafiq Z, Srinivasan P. Bumps and bruises: Mining presidential campaign announcements on Twitter. In HT 2017 - Proceedings of the 28th ACM Conference on Hypertext and Social Media. Association for Computing Machinery, Inc. 2017. p. 215-224 https://doi.org/10.1145/3078714.3078736
Le, Huyen ; Boynton, G. R. ; Mejova, Yelena ; Shafiq, Zubair ; Srinivasan, Padmini. / Bumps and bruises : Mining presidential campaign announcements on Twitter. HT 2017 - Proceedings of the 28th ACM Conference on Hypertext and Social Media. Association for Computing Machinery, Inc, 2017. pp. 215-224
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