Breaking the news: First impressions matter on online news

Julio Reis, Fabrício Benevenuto, Pedro Olmo, Raquel Prates, Haewoon Kwak, Jisun An

Research output: Chapter in Book/Report/Conference proceedingConference contribution

40 Citations (Scopus)

Abstract

A growing number of people are changing the way they consume news, replacing the traditional physical newspapers and magazines by their virtual online versions or/and weblogs. The interactivity and immediacy present in online news are changing the way news are being produced and exposed by media corporations. News websites have to create effective strategies to catch people's attention and attract their clicks. In this paper we investigate possible strategies used by online news corporations in the design of their news headlines. We analyze the content of 69,907 headlines produced by four major global media corporations during a minimum of eight consecutive months in 2014. In order to discover strategies that could be used to attract clicks, we extracted features from the text of the news headlines related to the sentiment polarity of the headline. We discovered that the sentiment of the headline is strongly related to the popularity of the news and also with the dynamics of the posted comments on that particular news.

Original languageEnglish
Title of host publicationProceedings of the 9th International Conference on Web and Social Media, ICWSM 2015
PublisherAAAI Press
Pages357-366
Number of pages10
ISBN (Print)9781577357339
Publication statusPublished - 2015
Event9th International Conference on Web and Social Media, ICWSM 2015 - Oxford, United Kingdom
Duration: 26 May 201529 May 2015

Other

Other9th International Conference on Web and Social Media, ICWSM 2015
CountryUnited Kingdom
CityOxford
Period26/5/1529/5/15

    Fingerprint

ASJC Scopus subject areas

  • Computer Networks and Communications

Cite this

Reis, J., Benevenuto, F., Olmo, P., Prates, R., Kwak, H., & An, J. (2015). Breaking the news: First impressions matter on online news. In Proceedings of the 9th International Conference on Web and Social Media, ICWSM 2015 (pp. 357-366). AAAI Press.