Between profession and audience codes of conduct and transparency as quality instruments for off-and online journalism

Richard van der Wurff, Klaus Schönbach

Research output: Contribution to journalArticle

22 Citations (Scopus)


A three-wave Delphi study in the Netherlands invited 60 experts to assess the quality of online and traditional journalism and to propose measures for improvement. Although from very different backgrounds and representing a wide range of opinions, the experts agree on a focused set of core standards to be strictly observed by journalists. They separate these rules from other important norms about which journalists and their media may justifiably hold different views. And they identify transparency and a voluntary code of conduct as two crucial instruments to strengthen compliance with these norms. Summarizing the results of the Delphi panel, we propose a voluntary but binding code for journalism in the twenty-first century.

Original languageEnglish
Pages (from-to)407-422
Number of pages16
JournalJournalism Studies
Issue number4
Publication statusPublished - Aug 2011
Externally publishedYes



  • Codes of conduct
  • Journalistic standards
  • Online news
  • Quality
  • Transparency

ASJC Scopus subject areas

  • Communication

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