Automatic Personalization Based on Web Usage Mining

Bamshad Mobasher, Robert Cooley, Jaideep Srivastava

Research output: Contribution to journalArticle

779 Citations (Scopus)


Web usage mining can help improve the scalability, accuracy, and flexibility of recommender systems.

Original languageEnglish
Pages (from-to)142-151
Number of pages10
JournalCommunications of the ACM
Issue number8
Publication statusPublished - Aug 2000
Externally publishedYes


ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Computer Graphics and Computer-Aided Design
  • Hardware and Architecture
  • Software
  • Theoretical Computer Science

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