Another look at the 'trap' effect of television - And beyond

Klaus Schoenbach, Edmund Lauf

Research output: Contribution to journalReview article

24 Citations (Scopus)

Abstract

The 'trap' effect of television is the presumed impact of that medium on those who are not really interested in politics. Television, it says, is capable of influencing political opinions and behaviors in that group better than other media are. Previous research, however, has already shown that this effect is not very impressive. Historically and internationally comparative analyses of election campaigns in Europe and the USA reveal that it exists, albeit weak, if there are not many TV channels to choose from. Also, first-order (e.g., presidential) elections, as opposed to second- or third-order ones (such as the elections to the European Parliament), seem to support a trap effect.

Original languageEnglish
Pages (from-to)169-182
Number of pages14
JournalInternational Journal of Public Opinion Research
Volume16
Issue number2
Publication statusPublished - Jun 2004
Externally publishedYes

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Television
television
election to the European Parliament
influencing behavior
political opinion
election campaign
political behavior
presidential election
politics
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ASJC Scopus subject areas

  • Communication

Cite this

Another look at the 'trap' effect of television - And beyond. / Schoenbach, Klaus; Lauf, Edmund.

In: International Journal of Public Opinion Research, Vol. 16, No. 2, 06.2004, p. 169-182.

Research output: Contribution to journalReview article

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