Analyzing the social soundtrack from second screens before, during, and after Real-life events

Partha Mukherjee, Bernard Jansen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

The integration of social media technologies with second screen devices facilitates the social interaction concerning online broadcasted media events that we refer to as the social soundtrack. For this research, we assess the change of Super Bowl 2015 related conversations on various social media platforms, namely Twitter, Instagram and Tumblr via categories (commercials, musicals and game) for three phases (Pre, During, and Post). We execute statistical analysis on more than 3,000,000, 800,000 and 50,000 comments from Twitter, Instagram and Tumblr, respectively. We classify the principal phase and category of interaction across all three social media platforms. We additionally investigate the major changes in second screen conservations within the social soundtrack across the categories and phases on all three social network platforms. The research results show that phase-category relationship exists for all three social media platforms. The results find the During phase as the predominant one for all three categories on social media platforms, with the exception of Twitter. The research results are important in identifying the influence of second screens on social soundtrack conversations in terms of sharing of information.

Original languageEnglish
Title of host publication2015 IEEE Jordan Conference on Applied Electrical Engineering and Computing Technologies, AEECT 2015
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781479974313
DOIs
Publication statusPublished - 17 Dec 2015
Event3rd IEEE Jordan Conference on Applied Electrical Engineering and Computing Technologies, AEECT 2015 - Amman, Jordan
Duration: 3 Nov 20155 Nov 2015

Other

Other3rd IEEE Jordan Conference on Applied Electrical Engineering and Computing Technologies, AEECT 2015
CountryJordan
CityAmman
Period3/11/155/11/15

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Keywords

  • chi-square test
  • Instagram
  • second screens
  • social media
  • Social networking
  • social soundtrack
  • Tumblr
  • Twitter

ASJC Scopus subject areas

  • Electrical and Electronic Engineering
  • Computer Networks and Communications
  • Hardware and Architecture
  • Energy Engineering and Power Technology

Cite this

Mukherjee, P., & Jansen, B. (2015). Analyzing the social soundtrack from second screens before, during, and after Real-life events. In 2015 IEEE Jordan Conference on Applied Electrical Engineering and Computing Technologies, AEECT 2015 [7360591] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/AEECT.2015.7360591