Analyzing Second Screen Based Social Soundtrack of TV Viewers from Diverse Cultural Settings

Partha Mukherjee, Bernard Jansen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

The presence of social networks and computing device in form of secondary screens used in conjunction with television plays a significant role in the shift from traditional television to social television (sTV). In this research, we explore the overall secondary screen usage in terms of four conversation patterns each over different cultural social soundtrack related to different TV shows. We process more than 469,000 tweets from second screens for four popular TV shows from four different countries. The ANOVA test results identify significant differences in overall usage of conversational patterns among viewers for TV broadcast across diverse cultures using second screens.

Original languageEnglish
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
PublisherSpringer Verlag
Pages375-380
Number of pages6
Volume9021
ISBN (Print)9783319162676
DOIs
Publication statusPublished - 2015
Externally publishedYes
Event8th International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction, SBP 2015 - Washington, United States
Duration: 31 Mar 20153 Apr 2015

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9021
ISSN (Print)03029743
ISSN (Electronic)16113349

Other

Other8th International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction, SBP 2015
CountryUnited States
CityWashington
Period31/3/153/4/15

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Keywords

  • Cultural bias
  • Second screen
  • Social soundtrack
  • Social television

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

Mukherjee, P., & Jansen, B. (2015). Analyzing Second Screen Based Social Soundtrack of TV Viewers from Diverse Cultural Settings. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 9021, pp. 375-380). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9021). Springer Verlag. https://doi.org/10.1007/978-3-319-16268-3_46