Agenda-setting, agenda-reinforcing or agenda-deflating? a study of the 1990 german national election

Klaus Schoenbach, Holli A. Semetko

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If an issue is frequently reported in the news, but in a way that diminishes the urgency of the problem, it may cause a decline in salience. In this two-wave national panel study, it was discovered that interest in political stories on television news was positively associated with an increase in the salience of environmental problems as an issue (agenda-reinforcement). Exposure to campaign coverage in Bild, a high circulation national tabloid, was negatively associated with the salience of problems in the former East Germany (agenda deflation). Among other factors, this study finds that the tone of political coverage, as well as its frequency, is important.

Original languageEnglish
Pages (from-to)837-846
Number of pages10
JournalJournalism & Mass Communication Quarterly
Issue number4
Publication statusPublished - Dec 1992


ASJC Scopus subject areas

  • Communication

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