George Anghelcev, PhD

Associate Professor in Residence

  • 67 Citations
  • 6 h-Index
20062018

Research output per year

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Research Output

  • 67 Citations
  • 6 h-Index
  • 11 Article
  • The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

    Wen, J. T., Sar, S. & Anghelcev, G., 2 Jan 2017, In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    A ZMET-based analysis of perceptions of climate change among young south koreans: Implications for social marketing communication

    Anghelcev, G., Chung, M. Y., Sar, S. & Duff, B. R. L., 1 Jan 2015, In : Journal of Social Marketing. 5, 1, p. 56-82 27 p.

    Research output: Contribution to journalArticle

  • 5 Citations (Scopus)
  • 6 Citations (Scopus)

    Unintended effects of incentivizing consumers to recommend a favorite brand

    Anghelcev, G., 1 Jan 2015, In : Journal of Marketing Communications. 21, 3, p. 210-223 14 p.

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)