George Anghelcev, PhD

Associate Professor in Residence

  • 64 Citations
  • 6 h-Index
20062018
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Fingerprint Dive into the research topics where George Anghelcev is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 6 Similar Profiles
Marketing Engineering & Materials Science
Communication Engineering & Materials Science
mood Social Sciences
Health Engineering & Materials Science
Public health Engineering & Materials Science
journalism Social Sciences
Climate change Engineering & Materials Science
Websites Engineering & Materials Science

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Research Output 2006 2018

  • 64 Citations
  • 6 h-Index
  • 11 Article
journalism
communication
Communication
learning method
learning
1 Citation (Scopus)

The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

Wen, J. T., Sar, S. & Anghelcev, G., 2 Jan 2017, In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

Research output: Contribution to journalArticle

Mood
Advertising effectiveness
Interaction effects
Elaboration
Purchase intention
5 Citations (Scopus)

A ZMET-based analysis of perceptions of climate change among young south koreans: Implications for social marketing communication

Anghelcev, G., Chung, M. Y., Sar, S. & Duff, B. R. L., 1 Jan 2015, In : Journal of Social Marketing. 5, 1, p. 56-82 27 p.

Research output: Contribution to journalArticle

Climate change
Marketing
Communication
Social marketing
Marketing communications
6 Citations (Scopus)
mood
Alcohols
alcohol
Marketing
Processing
4 Citations (Scopus)

Unintended effects of incentivizing consumers to recommend a favorite brand

Anghelcev, G., 1 Jan 2015, In : Journal of Marketing Communications. 21, 3, p. 210-223 14 p.

Research output: Contribution to journalArticle

Incentives
Reward
Willingness
Word-of-mouth
Coupons