• 8503 Citations
  • 41 h-Index
19972019
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Research Output 1997 2019

Confusion and information triggered by photos in persona profiles

Salminen, J., Jung, S. G., An, J., Kwak, H., Nielsen, L. & Jansen, B., 1 Sep 2019, In : International Journal of Human Computer Studies. 129, p. 1-14 14 p.

Research output: Contribution to journalArticle

Experiments
qualitative interview
interpretation
experiment
gender

Design issues in automatically generated persona profiles: A qualitative analysis from 38 think-aloud transcripts

Salminen, J., Şengün, S., Jung, S. G. & Jansen, B., 8 Mar 2019, CHIIR 2019 - Proceedings of the 2019 Conference on Human Information Interaction and Retrieval. Association for Computing Machinery, Inc, p. 225-229 5 p. (CHIIR 2019 - Proceedings of the 2019 Conference on Human Information Interaction and Retrieval).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
Innovation
Statistics

Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework

Yang, Y., Jansen, B., Yang, Y., Guo, X. & Zeng, D., 1 Jan 2019, (Accepted/In press) In : IEEE Intelligent Systems.

Research output: Contribution to journalArticle

Marketing
Search engines
Experiments

Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type

Salminen, J., Yoganathan, V., Corporan, J., Jansen, B. & Jung, S. G., 1 Aug 2019, In : Journal of Business Research. 101, p. 203-217 15 p.

Research output: Contribution to journalArticle

Machine learning
Marketing efficiency
Tagging
Comparative analysis
Tag

Online hate ratings vary by extremes: A statistical analysis

Salminen, J., Almerekhi, H., Kamel, A. M., Jung, S. G. & Jansen, B., 8 Mar 2019, CHIIR 2019 - Proceedings of the 2019 Conference on Human Information Interaction and Retrieval. Association for Computing Machinery, Inc, p. 213-217 5 p. (CHIIR 2019 - Proceedings of the 2019 Conference on Human Information Interaction and Retrieval).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
Statistical methods
Learning systems
Processing